Time:15:30-17:00,October 15th

Place: Meeting Hall, 4th Floor, ICT, CAS

Speaker: Rossi Setchi, Senior Lecturer, Cardiff University

Abstract:
Sources of inspiration help designers to define the context of their designs and reflect on the emotional impact of their new products. By observing and interpreting sources of inspiration, designers form vocabularies of terms, pallets of colours, or mood boards with images, which express their feelings, inspire their creativity and help them communicate design concepts. The talk focuses on the use of semantic technology for developing computational tools in support of designers’ creativity. In particular, it will highlight the importance of providing designers with a degree of diversity, ambiguity and uncertainty in the information gathering and idea generation process.

Bio:
Dr Setchi is a Senior Lecturer in Information Engineering, leading the Institute of Mechanical and Manufacturing Engineering, which currently comprises 14 academics, 27 researchers and over 40 PhD students. She also provides a dynamic research leadership to her Knowledge Engineering Systems (KES) research group.